Rob Doubal
Co Presidents & Chief Creative Officers at McCann London
London, United Kingdom
TitleThe Rough Guide to Xbox
Campaign The Rough Guide to Xbox
Advertiser Microsoft
Brand Xbox
Date of First Broadcast/Publication
Business Sector Video Games/Consoles
Philosophy Created in partnership with Rough Guides, one of the world’s leading travel guide publishers, the book is Rough Guides’ first-ever edition dedicated to virtual worlds, and works as a fully-functioning travel guide, exploring the stunning beauty of games beyond traditional gameplay.

Featuring top travel tips and photos shot by a professional in-game photographer, “The Rough Guide to Xbox” is intended, like other Rough Guides books, to be a valuable travel companion, except that every place from cover to cover can only be visited virtually in Xbox games – which have become vast, hugely detailed, and jaw-droppingly beautiful. It’s designed to encourage occasionally wandering off-piste away from the gameplay action to explore games for their sights to see.

The book features worlds from games such as Halo 5: Guardians, Metro Exodus and Forza Horizon 4, all of which are available on Xbox Game Pass.

The graphical detail of Xbox One X Enhanced games has made a new kind of travel possible, one where people can experience beautiful architecture, meet locals and make memories without having to leave home.

Media Type Branded Book
President & Chief Creative Officer
President & Chief Creative Officer
Executive Creative Director
Executive Creative Director
Senior Creative
Senior Creative
Senior Creative
Senior Creative
Head of Strategy
Senior Planner
Head of Art
Project Director
Project Manager
Senior Project Manager
Managing Partner
Senior Account Director
Account Director
Account Manager
Account Executive
Chief Production Officer
Executive Producer
Head of Studio
Junior Producer
Print Producer
Production Company
Post Production
Partnerships Agency
PR Agency

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