|Title||The Rough Guide to Xbox|
|Campaign||The Rough Guide to Xbox|
|Date of First Broadcast/Publication|
|Business Sector||Video Games/Consoles|
|Philosophy|| Created in partnership with Rough Guides, one of the world’s leading travel guide publishers, the book is Rough Guides’ first-ever edition dedicated to virtual worlds, and works as a fully-functioning travel guide, exploring the stunning beauty of games beyond traditional gameplay.|
Featuring top travel tips and photos shot by a professional in-game photographer, “The Rough Guide to Xbox” is intended, like other Rough Guides books, to be a valuable travel companion, except that every place from cover to cover can only be visited virtually in Xbox games – which have become vast, hugely detailed, and jaw-droppingly beautiful. It’s designed to encourage occasionally wandering off-piste away from the gameplay action to explore games for their sights to see.
The book features worlds from games such as Halo 5: Guardians, Metro Exodus and Forza Horizon 4, all of which are available on Xbox Game Pass.
The graphical detail of Xbox One X Enhanced games has made a new kind of travel possible, one where people can experience beautiful architecture, meet locals and make memories without having to leave home.
|Media Type||Branded Book|
|President & Chief Creative Officer||Rob Doubal|
|President & Chief Creative Officer||Laurence Thomson|
|Executive Creative Director||Jamie Mietz|
|Executive Creative Director||Sanjiv Mistry|
|Senior Creative||Jim Nilsson|
|Senior Creative||Jacob Bjordal|
|Senior Creative||Juan Peirano|
|Senior Creative||Hetu Negri|
|Head of Strategy||Karen Crum|
|Senior Planner||James Appleby|
|Head of Art||Dan Howarth|
|Project Director||Clare Prager|
|Project Manager||Anna Curtis|
|Senior Project Manager||Hannah Graff|
|EVP and CCO||Rob Smith|
|Managing Partner||Sailesh Jani|
|Senior Account Director||Nicole Robinson-Spaude|
|Account Director||Melanie Vickers|
|Account Manager||Anastasia Imam|
|Account Executive||Eloise Thompson|
|Chief Production Officer||Sergio Lopez|
|Executive Producer||Kin-man Ly|
|Head of Studio||Ellis Faint|
|Junior Producer||Aurelija Salickaite|
|Print Producer||Steve Tester|
|Production Company||Fire without Smoke|
|Post Production||Craft London|
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