| Title | Videogame |
| Agency | J. Walter Thompson Italia spa |
| Campaign | Videogame |
| Advertiser | San Raffaele Hospital |
| Brand | San Raffaele Hospital |
| Posted | April 2008 |
| Product | Prevention of child obesity |
| Business Sector | Public Safety, Health & Hygiene |
| Tagline | Videogames are one of the principal causes of child obesity. Encourage children to play outside |
| Story | We are in a 'Doom' like video game. Wee see through the eyes of the player who after the start runs after a very fast-footed enemy. Running along a corridor, climbing up some stairs the player stops to get his breath back. He now comes to some more stairs but decides not to climb them. He's tired out and looks at his belly. We now realize he's an obese child. |
| Media Type | Television |
| Length | |
| Market | Italy |
| Creative Director | Bruno Bertelli |
| Executive Creative Director | Pietro Maestri |
| Art Director | Cristiana Boccassini |
| Copywriter | Bruno Bertelli |
| Director | Gaetano Vaudo |
| Agency Producer | Massimo Mellano |
| Production Company | Fargo Films |
| Executive Producer | Massimo Ceratto |
| Producer | Chicca Davico |
| Editing Company | Digital Tales |
| Post Production | Digital Tales |
| Animation Effects | Digital Tales |