| Title | To Dare is To Do 4 |
| Agency |
BBH
|
| Campaign |
Audi x Tottenham Hotspur
|
| Advertiser |
Audi
|
| Brand |
Audi / Tottehnham Hotspur
|
| Date of First Broadcast/Publication |
2019 / 10
|
| Business Sector | Automotive
|
| Philosophy | Audi's philosophy is synonymous with progressive design and technology, as expressed by its famous Vorsprung Durch Technik end-line. It is a brand truth that aligns perfectly with Tottenham Hotspur’s similarly progressive slogan Audere est Facere, meaning To Dare is To Do. We wanted to bring to life the natural synergy between the skill of the players and the brains of the cars by using fan-like knowledge of the Tottenham squad and drawing parallels with Audi and its world-class technology. All with a bold, modern look sympathetic to the Tottenham colours. |
| Problem | Last year, Tottenham Hotspur announced Audi as the Club’s Official Car Partner in an exclusive four-year agreement. To celebrate this, and to kick off the 2019/2020 season in Tottenham's new stadium, BBH have created a highly targeted campaign focusing on building awareness of the Audi and Tottenham Hotspur partnership. |
| Media Type |
Outdoor/Out of Home
|
| Advertising Manager |
Kelly Palmer
|
| Advertising Manager |
Christina Dudley
|
| Creative Team |
David Lasar
|
| Creative Team |
Thibault Michal
|
| Creative Director |
Sacha Ward
|
| Art Supervisor |
Pablo González de la Peña
|
| Designer |
Kylie McLean
|
| Strategist |
Sofia Bodger
|
| Chief Strategy Officer |
Ben Shaw
|
| Account Director |
Charlie Griffith
|
| Account Manager |
Keren Jones
|
| Agency Producer |
Adam Overton
|
| Agency Producer |
Pippa White
|
| Photographer |
Rick Guest
|
| Retoucher |
Gary Meade
|
| Retoucher |
Dippin Sauce
|
