Billy Seabrook

Billy Seabrook

Partner, Global Chief Creative Officer at IBM iX
New York, United States

About me

Billy is a digital native who strives to discover the unique intersections between art, science, and commerce.
He has spent 20 years creating award-winning, brand experiences and building world-class organizations.
He speaks regularly at industry events focused on customer experience design and innovation.
Skills and expertise:
- Creation of user-centric brand experiences that deliver value
- Evangelism and facilitation of design thinking and making
- Business development and team management across multiple, global offices.

Sector Experience

Positions

Partner, Global Chief Creative Officer - IBM iX
New York, United States
August 2017 - Present (2 years 11 months)
Billy leads teams across 42 studios to create digital brand experiences with progressive strategies, human-centered design, and transformative technology.
Global Creative Consultant
Manulife
United States
November 2016 - August 2017 (9 months)
Billy implemented a new internal agency model optimized to create brand experiences and original content at scale. He also consulted on the Manulife / John Hancock brand strategy and managed the day-to-day activities of the global creative organization.
Global Head of Design
Citi
January 2015 - October 2016 (1 year 9 months)
Billy built and led a global network of internal design studios and external Agencies to improve the omni-channel, customer experience through design thinking and agile development. He was also responsible for designing the next-generation banking experience within Citi FinTech – a start-up division focused on disruptive and rapid innovation in financial services.
Global Chief Creative Officer, eBay Enterprise
eBay
January 2012 - January 2015 (3 years)
eBay Enterprise was the B2B consultancy arm of eBay Inc. that provided commerce marketing, technology and fulfillment services for the world's premier retailers and brands. As the Global Head of Creative, Billy led a diverse team of marketing, UX and Studio creatives to deliver integrated solutions that drove engagement, transaction and loyalty.Additionally, Billy served as the Chief Creative Officer of both True Action and The Silverlign Group, the marketing services agencies within eBay Inc. He was also a member of the eBay Inc. Design Advisory Board led by John Maeda focused on activating Design Thinking principles throughout the organization.
SVP, Executive Creative Director
New York, United States
January 2004 - December 2011 (7 years 11 months)
Billy led creative teams across the New York, Connecticut and Atlanta offices to produce innovative solutions for leading brands including American Express, Cadillac, Delta Air Lines, Kraft, Samsung, Starburst and others.
VP, Associate Creative Director
New York, United States
November 2000 - January 2004 (3 years 2 months)
Billy led the HP digital creative relationship
Art Director - DDB Digital
New York, United States
1999 - 2000 (1 year)
Art Director
N. W. Ayer & Partners
1997 - 2000 (3 years)

Education

BS

1993 - 1997 (4 years)

1980 - 1993 (13 years)

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