Title | Reinvent Giving |
Agency | BBDO San Francisco |
Campaign | Keep Reinventing |
Advertiser | Hewlett-Packard |
Brand | HP |
Date of First Broadcast/Publication | 2016 / 12 |
Business Sector | Consumer Electronics & Audio-Visual |
Story | An aspiring rock musician can’t share his passion for music with his brother, who is deaf. When the young deaf man attends concerts, he only sees crowds and chaos. But in his dreams, he’d love to be a musician too. Next, we see the musician inviting his brother downstairs, where he has a very special gift: a guitar rigged up to banks of lights. When the deaf brother strikes a chord, the lights blaze. Thanks to HP technology, he can experience the power of music for the first time. With HP, reinvent giving. |
Media Type | Television |
Length | |
Producer | Amanda Moody |
Strategic Planner | David Murray |
Director | Audrey Melofchik |
Management Supervisor | Diana Wolff |
Head of Integrated Production | Louise Doherty |
Group Account Director | Elana Shea |
Creative Director | Jakub Szymanski |
Creative Director | Alex Stainton |
Copywriter | Adam Balogh |
Chief Strategy Officer | Tim Millar |
Chief Creative Officer | Matthew Miller |
Chief Creative Officer | David Lubars |
Art Director | Jason Moussalli |
Account Executive | Nivie Roberts |
Sound | Big Foote |
Producer | Aimée Hinkley |
Editor | Andrea Macarthur |
Editing Company | Lost Planet |
Special Effects / VFX | The Mill Los Angeles |
Production Company | Rattling Stick US |
Line Producer | Polly Ruskin |
Director | Sara Dunlop |
Business Affairs Manager | Rodney Hameroff |
Communications Planner | Heidi Keel |
VFX Producer | Karina Slater |
Colorist | Adam Scott |
Mix Company | Lime Studios |
Sound Mix and Design | Matt Miller |