HP - "Reinvent Giving"

BBDO San Francisco

BBDO San Francisco San Francisco, United States

24397

Brand: HP
Country: United States

Advertiser: Hewlett-Packard

Title	Reinvent Giving
Agency	BBDO San Francisco
Campaign	Keep Reinventing
Advertiser	Hewlett-Packard
Brand	HP
Date of First Broadcast/Publication	2016 / 12
Business Sector	Consumer Electronics & Audio-Visual
Story	An aspiring rock musician can’t share his passion for music with his brother, who is deaf. When the young deaf man attends concerts, he only sees crowds and chaos. But in his dreams, he’d love to be a musician too. Next, we see the musician inviting his brother downstairs, where he has a very special gift: a guitar rigged up to banks of lights. When the deaf brother strikes a chord, the lights blaze. Thanks to HP technology, he can experience the power of music for the first time. With HP, reinvent giving.
Media Type	Television
Length	132 seconds
Producer	Amanda Moody
Strategic Planner	David Murray
Director	Audrey Melofchik
Management Supervisor	Diana Wolff
Head of Integrated Production	Louise Doherty
Group Account Director	Elana Shea
Creative Director	Jakub Szymanski
Creative Director	Alex Stainton
Copywriter	Adam Balogh
Chief Strategy Officer	Tim Millar
Chief Creative Officer	Matthew Miller
Chief Creative Officer	David Lubars
Art Director	Jason Moussalli
Account Executive	Nivie Roberts
Sound	Big Foote
Producer	Aimée Hinkley
Editor	Andrea Macarthur
Editing Company	Lost Planet
Special Effects / VFX	The Mill Los Angeles
Production Company	Rattling Stick US
Line Producer	Polly Ruskin
Director	Sara Dunlop
Business Affairs Manager	Rodney Hameroff
Communications Planner	Heidi Keel
VFX Producer	Karina Slater
Colorist	Adam Scott
Mix Company	Lime Studios
Sound Mix and Design	Matt Miller