Julian Hernandez

Julian Hernandez

Executive Creative Director at Geometry Global, Hong Kong

Hong Kong, China

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Summary

Multicultural Creative Marketing Communications veteran with over 20 years experience leading high performance creative teams in Asia and Latin America. Experienced at local, regional and global level. Driven and passionate. Strong strategic integration and innovation skills.

Culturally sensitive. Eternal student of consumer’s behavior, market trends and content consumption. People minded and persuasive talent manager with the ability to orchestrate change and build teams with provocative ideas.

Spearhead on major account wins and account leadership for key multinational Greater China clients, including Coca-Cola and P&G at Leo Burnett Hong Kong.

Specialties: Creation. Integration. Innovation. And a hell of a nice guy.

Positions

Executive Creative Director

Geometry Global
Hong Kong, Hong Kong
September 2015 - Present (1 year 9 months)
Geometry Global

Creative Director

Leo Burnett
Hong Kong, China
May 2014 - July 2015 (1 year 2 months)

Executive Creative Director / Managing Partner

Leo Burnett
Hong Kong, China
July 2013 - May 2014 (10 months)

Global Creative Director

Leo Burnett Greater China Group
December 2010 - July 2013 (2 years 7 months)

Creative Director

Red Lounge
Shanghai, China
August 2008 - November 2009 (1 year 3 months)

Creative Director

Red Lounge
Shanghai, China
January 2007 - August 2008 (1 year 7 months)
Creative Director for Coca-Cola Olympics 2007-2008
Integrated Marketing Communications, planning, creation Coca-Cola brand Mainland China.

Creative Director

McCann-Erickson S.A. de Publicidad
Santiago, Chile
2000 - 2006 (6 years)
Assignments:
Coca-Cola South LatinAmerican Division: Coca-Cola, Fanta.
Coca-Cola Chile: Coca-Cola, Coca-Cola Light, Fanta, Fanta Light, Sprite, Lift, Vital, Powerade, Dasani.
McCann-Erickson Argentina: Coca-Cola.
INE (Instituto Nacional de Estadísticas):
2002 census campaign.
BCI (Banco Crédito e Inversión)

Associate Creative Director

McCann Worldgroup Colombia
Santafé de Bogotá, Colombia
1995 - December 1999 (4 years 11 months)
Accounts:
Coca-Cola: Coca-Cola, Coca-Cola Light, Sprite, Quatro.
General Motors-Colmotores: Chevrolet Luv, Corsa, Sprint, Swift.
Aruba Tourism Authority.
Nestlé: Nescafé.
CPW. Breakfast cereals: Trix, Chocapic, Milo.
Esso.
Citibank.

Copywriter

McCann Worldgroup Colombia
Santafé de Bogotá, Colombia
1993 - 1995 (2 years)
Accounts:
Coca-Cola: Coca-Cola, Sprite, Quatro, Taí.
L’Oreal.
Colgate Palmolive: Ajax-Promotions.
Citibank.
Celcaribe-Millicom.
Visa Colombia: Credibanco Visa.
El Tiempo.
Savoy Brands: Papas Jack’s.
Canon-Lexco.
Lafayette telas.
Pintuco.
Ferrero.

Executive Creative Director

Ogilvy & Mather Hong Kong
Hong Kong, Hong Kong

Director

Geometry Global - New York HQ
New York, United States

Education

Grade Cannes Creative Leaders Program

Berlin School of Creative Leadership
2015 (1 year)

Master Historia Militar y Pensamiento Estratégico

Academia de Guerra Ejército de Chile
2005 - 2007 (2 years)

Master of Business Administration (M.B.A.)

ESERP Business School
2005 (1 year)
MBA / Strategic Communications

Master of Business Administration (M.B.A.) - Minor in Strategic Communications

Universidad Diego Portales, Santiago
2004 - 2005 (1 year)

Comunicador Social - Publicista Field Of Study Communication

Pontificia Universidad Javeriana
1993 (1 year)
Activities and Societies: Writer and programmer of Clásicos del Rock in Javeriana Estéreo, the University's radio station. One of the most popular classic rock radio shows in the country. Social Communication / Comunicación Social

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