| Title | Hometown V2 |
| Agency | BBDO Canada |
| Campaign | Someday |
| Advertiser | Royal Bank of Canada |
| Brand | RBC |
| Date of First Broadcast/Publication | 2016 / 8 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Tagline | Let's Make Someday Happen |
| Philosophy | The short films from BBDO Toronto focus on how RBC can help you make your 'someday' a reality Royal Bank of Canada Makes Things Happen in Latest Spots from Steam Films Stuart McIntyre has directed four new ads for Royal Bank of Canada (RBC). The ads focus on real, individual stories showing how the RBC has helped to make 'someday' become a reality for its customers. The films are funny, emotional, honest and inspirational. McIntyre's realisation of the films portrays a state of mind as much as the bones of each story. The four films were Shot in Toronto and India over 8 days. In one film, a man is facilitated by RBC to leave his corporate job to follow his dream of being an Artisan brewer. |
| Media Type | Television & Cinema |
| Length | |
| Editing Company | Married to Giants |
| Post Production | Alter Ego |
| Producer | Rob Jacklin |
| Director | Stuart McIntyre |
| Executive Creative Director | Denise Rosetto |
| Executive Creative Director | Todd Mackie |
| Editor | Graham Chisholm |
| Colorist | Eric Whipp |
| Production Company | Steam Films |
| Director of Photography (DOP) | Adam Marsden |
More Work
SEE ALLThe World Is Your Oyster
- BRAND:
- CIBC
- AGENCY:
- Courage Inc
Must Be McCafé
- BRAND:
- McDonald's
- AGENCY:
- Cossette
You’re Richer Than You Think
- BRAND:
- Scotiabank
- AGENCY:
- Rethink Communications Inc.
The Troll
- BRAND:
- Ikea
- AGENCY:
- Rethink Communications Inc.
Starve the Hunger
- BRAND:
- Food Banks Canada
- AGENCY:
- The Local Collective
Bring Home to Life
- BRAND:
- Ikea
- AGENCY:
- Rethink Communications Inc.
Nissan Performance Campaign
- BRAND:
- Nissan
- AGENCY:
- Juniper Park\TBWA
ROM Immortal (6.17)
- BRAND:
- ROM
- AGENCY:
- Broken Heart Love Affair