Nick Bayne
Copywriter at Deutsch NY
New York, United States
TitleColor Pattern
Agency
Campaign Proper Attire - Planned Parenthood
Advertiser Planned Parenthood Federation of America, Inc.
Brand Planned Parenthood
PostedSeptember 2008
Product PROPER ATTIRE condoms
Business Sector Public Safety, Health & Hygiene
Tagline Required for entry.
Story PROPER ATTIRE condoms were created especially for the fashion-conscious woman who values style and top-notch quality. Unlike any other condom brand, every element of PROPER ATTIRE condoms has been inspired by the world of fashion, from the PROPER ATTIRE brand name and the chic packaging created by fashion designers, to the fig leaf logo showcasing clothing in its most primitive form.
Philosophy Be proud. Buying PROPER ATTIRE condoms shows that you're willing and able to combine your chic personal style with your commitment to health and safety.
Problem PROPER ATTIRE condoms were specifically designed to encourage women to feel more comfortable about carrying and buying condoms. So there's no need for you to feel embarrassed by the thought of buying condoms anymore.
Media Type Print
Market United States
Chief Creative Officer
Group Creative Director
Copywriter
Art Director
Designer
Photographer
Retoucher

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