|Agency||Wieden + Kennedy|
|Campaign||Good Name - Heineken|
|Business Sector||Beers, Ciders, Lagers|
|Tagline||Give Yourself A Good Name|
|Story||In these spots, our character, John Turturro is a mentor. He embodies confidence and success, inspiring you the viewer to succeed and is imparting the wisdom you need to do it. He is knowing and wise, with a combination of New York attitude and a slightly quirky demeanor that creates an inherent authority to his characterbut never comes across as demanding or preachy. He's direct and confident, but his unique personality gives his monologue credibility and his character an inherent trustworthiness.|
|Philosophy||"Give Yourself a Good Name": This is a line about character. A man who gives himself a good name is a man who is in charge of his life. Who sees his actions as part of a bigger picture. Who never lets the situation get in the way of his dignity. He's a leader, plain and simple. But greatness is not a pedestal. It's a verb. It's a choice. And this campaign, and Heineken, reminds us of that. We can always aspire to be a better version of ourselves. And for those who do, we have a beer. A Heineken. A great beer for our greatest selves.|
|Problem||Heineken needed to inspire and excite its core drinkers again, to make them feel that Heineken is a brand that shows they're always out to be better men, to keep progressing, to always improve in short, to be great.|
|Special Effects / VFX||Ring of Fire|
|Audio Post Production||POP Sound|
|Editing Company||Joint Editorial House|
|Production Company||Epoch Films|
|Creative Director||Joe Staples|
|Audio Post Producer||Tim West|
|Executive Producer||Mindy Goldberg|
|Music Supervisor||Beth Urdang|
|Executive Producer||Charlie Cocuzza|
|Executive Producer||Doug Halbert Halbert|
|Assistant Agency Producer||Natalie Montgomery|
|Nighttime Producer||Steve Tiseo|
|VFX Producer||Casey Conroy|
|Online Editor/Flame Artist||Shelly Dutcher|
|Music Company / Composer||Agoraphone Music Direction|
|Art Director||Matt Murphy|
|Actor / Celebrity||John Turturro|
|Post Production||Whitehouse Post|
|Executive Agency Producer||Ben Grylewicz|
|Executive Creative Director||Susan Hoffman|
|Executive Creative Director||Mark Fitzloff|
|Agency Producer||Hayley Goggin|
|Account Supervisor||Meredith Hatten|
|Account Manager||Becca Milby|
|Account Executive||John Rowe|
|Account Director||Lee Davis|
|Art Director||Max Erdenberger|
|Art Director||Jimm Lasser|
|VFX Executive Producer||John Myers|
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