Justin Kumpata
Producer at Epoch Films
Portland, United States
TitleExpedition Leader
Campaign Good Name - Heineken
Advertiser Heineken
Brand Heineken
Business Sector Beers, Ciders, Lagers
Tagline Give Yourself A Good Name
Story In these spots, our character, John Turturro is a mentor. He embodies confidence and success, inspiring you the viewer to succeed and is imparting the wisdom you need to do it. He is knowing and wise, with a combination of New York attitude and a slightly quirky demeanor that creates an inherent authority to his character—but never comes across as demanding or preachy. He's direct and confident, but his unique personality gives his monologue credibility and his character an inherent trustworthiness.
Philosophy "Give Yourself a Good Name": This is a line about character. A man who gives himself a good name is a man who is in charge of his life. Who sees his actions as part of a bigger picture. Who never lets the situation get in the way of his dignity. He's a leader, plain and simple. But greatness is not a pedestal. It's a verb. It's a choice. And this campaign, and Heineken, reminds us of that. We can always aspire to be a better version of ourselves. And for those who do, we have a beer. A Heineken. A great beer for our greatest selves.
Problem Heineken needed to inspire and excite its core drinkers again, to make them feel that Heineken is a brand that shows they're always out to be better men, to keep progressing, to always improve – in short, to be great.
Media Type Television
Market United States
Soundtrack Wet Ankles
Special Effects / VFX
Audio Post Production
Editing Company
Production Company
Creative Director
Audio Post Producer
Executive Producer
Music Supervisor
Executive Producer
Executive Producer
Assistant Agency Producer
Nighttime Producer
VFX Producer
Online Editor/Flame Artist
Music Company / Composer
Art Director
Actor / Celebrity
Post Production
Executive Agency Producer
Executive Creative Director
Executive Creative Director
Agency Producer
Account Supervisor
Account Manager
Account Executive
Account Director
Art Director
Art Director
VFX Executive Producer

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