| Title | The Tree |
| Agency | Leo Burnett |
| Campaign | Here’s to What Matters |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Posted | August 2014 |
| Business Sector | Restaurants & Fast Food |
| Tagline | Here's to what matters |
| Media Type | Television |
| Length | |
| Audio Post Production | 750mph |
| Post Production | MPC LDN |
| Media Agency | Manning Gottlieb OMD |
| Executive Creative Director | Justin Tindall |
| Director | Joshua Neale |
| Copywriter | Jon Fox |
| Art Director | Rik Brown |
| Creative Director | Graham Lakeland |
| Creative Director | Richard Robinson |
| Strategic Planner | Josh Bullmore |
| Production Company Producer | Ben Roberts |
| Strategic Planner | Kathryn Armstrong |
| Editor | Tim Hardy at Stitch |
| Director of Photography (DOP) | Steve Annis |
| Music | MPM London |
| Production Company | Smuggler |
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