Gustavo Lacerda
Associate Creative Director at Publicis Italy
São Paulo, Brazil
TitleGraffitis
Agency
Campaign Street Art View
Advertiser Red Bull
Brand Red Bull
PostedMay 2011
Business Sector Corporate Communication
Philosophy Red Bull Street Art View is a collaborative collection of sites from Google Street View showcasing street art all over the globe. Anyone can tag their favorite graffiti spot (no images need to be uploaded) and help build the world's largest street art collection. First month results: 300.000 visits, 5.000 tweets (99% positive), 18.000 shares on Facebook, 4.000 artworks tagged and worldwide media coverage.
 
Media Type Case Study
Creative Director
Creative Director
Creative Director
Creative Director
Art Director
Copywriter
Account Director
Account Supervisor

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