| Title | Star |
| Title (original language) | Etoile |
| Agency | BETC Etoile Rouge |
| Campaign | Autumn Winter Campaign 2008/2009: The Tally Weijl Miss |
| Advertiser | Tally Weijl |
| Brand | Tally Weijl |
| Posted | August 2008 |
| Business Sector | Clothing |
| Story | This visual shows Miss Tally in the up-coming autumn fashions, manga-style sexy, stretched out on a star. And a star is born! The spectator can take part in the game by choosing the words she utters from her lips: Love Me, Pick Me, Kiss Me, Try Me. |
| Story (original language) | Ce visuel montre Miss Tally faisant sa rentrée en tenue de manga sexy, allongée sur une étoile: une star est née! Le spectateur peut prendre part au jeu en choisissant les mots qui sortent de sa bouche : « Aime-moi » « Choisis-moi » « Embrasse-moi » « Essaie-moi ». |
| Philosophy | The campaign is based on two visuals, both depicting playful enjoyment and a mischievous attitude that invite us to play along with Miss Tally in a very pulp fiction way. The sexiness exuded by her poses is a light-hearted and fanciful approach to being sexy playful above all else! |
| Philosophy (original language) | Cette campagne se compose de deux visuels, les deux forts dune attitude joueuse qui nous invitent à participer au jeu auquel se prête la Miss Tally. Lattitude sexy qui définit ses postures est une attitude de légèreté et de fantaisie Un jeu avant tout ! |
| Media Type | |
| Market | Hungary, Poland, Austria, Germany, Switzerland, Greece |
| Advertising Manager | Tally Elfassi |
| Advertising Manager | Beat Gruering |
| Advertising Manager | Michele Haag |
| Creative Director | Safia Bouyahia |
| Copywriter | Caroline Cornu |
| Art Director | Anne Vautier |
| Actor / Celebrity | Julie Ordon |
| Photographer | Bruno Dayan |
| Art Buyer | Jean‐Luc Chirio |
| Art Buyer | Dominique Mornet |
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