L'Oréal Paris - "True Match"

McCann London

McCann London London, United Kingdom

27149

Brand: L'Oréal Paris
Country: United Kingdom

Advertiser: L'Oréal

Title	True Match
Agency	McCann London
Campaign	#YoursTruly
Advertiser	L'Oréal
Brand	L'Oréal Paris
Date of First Broadcast/Publication	2016 / 8
Business Sector	Face Makeup
Story	The True Match #YoursTruly campaign, created by McCann London, features 23 of the UK’s most influential and inspirational ambassadors for diversity, each representing a different shade in the foundation range. The list of influencers ranges from model and campaigner Katie Piper, who believes that scars do not limit a person's sense of well-being, to enigmatic fitness guru AJ Odudu, who has expressed her frustration that as a young woman there was no make-up that matched her skin tone. The campaign also includes L’Oréal Paris's longstanding spokeswoman Cheryl Fernandez-Versini also features in the campaign.
Problem	L’Oréal Paris is launching a new True Match foundation range featuring 23 different tones which matches 98% of the UK, supported by a campaign celebrating ethnicity and diversity. The True Match Foundation range, which is one of the largest shade offerings in the market, has been launched to help all consumers from all backgrounds find the perfect shade for them.
Media Type	Public Relations
Length	60 seconds
Managing Partner	Lisa Conway
Advertising Manager	Adrien Koskas
Advertising Manager	Anika Majithia
Creative Director	Robert Brown
Creative Team	Regan Warner
Managing Partner	Lisa Conway
Strategic Business Lead	Alison Webber
Account Director	Shelley Bowcher
Account Manager	Leyla Tezcan
Account Executive	Emma Reitman
Project Manager	Louise Hawthornthwaite
Account Planner	David Frymann
Production Company	Storner
Director	Fabien Constant
Photographer	Flavien Prioreau
Director of Photography (DOP)	Arnaud Carney
Editor	Maxime Gillier
Executive Producer	Pierre Garnier
Post Production	Digital Conspiracy
Post Production	Tag