Anton Visser
Director at Velocity Films
Cape Town, South Africa
TitleHughie Crumpets
Agency
Campaign From Our Family to Yours
Advertiser Warburtons Limited
Brand Warburtons Limited
Date of First Broadcast/Publication 2013 / 1
Product Crumpets
Business Sector Biscuits, Bread, Crispbread
Tagline From our Family to yours
Story The new campaign focuses on the Warburtons breakfast range and will be spearheaded by three TV commercials. Each spot tells a different story of someone taking the time to write to “Dear Jonathan Warburton” about one of his delicious products, explaining the often incredible effect it is having on their life. Each ad focuses on a key product; Warburtons Crumpets, Warburtons Half & Half loaves and rolls, and Warburtons Soft White Farmhouse loaf. 
Problem The campaign inspiration came from the discovery that Jonathan Warburton (a fifth generation family member) receives a huge volume of personal correspondence from the public every week about his bakery products. Who’d have thought people felt so passionately about crumpets? 
Media Type Television
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Creative Director
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Agency Producer
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Director
Production Company Producer
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