Title | Hughie Crumpets |
Agency | WCRS |
Campaign | From Our Family to Yours |
Advertiser | Warburtons Limited |
Brand | Warburtons Limited |
Date of First Broadcast/Publication | 2013 / 1 |
Product | Crumpets |
Business Sector | Biscuits, Bread, Crispbread |
Tagline | From our Family to yours |
Story | The new campaign focuses on the Warburtons breakfast range and will be spearheaded by three TV commercials. Each spot tells a different story of someone taking the time to write to “Dear Jonathan Warburton” about one of his delicious products, explaining the often incredible effect it is having on their life. Each ad focuses on a key product; Warburtons Crumpets, Warburtons Half & Half loaves and rolls, and Warburtons Soft White Farmhouse loaf. |
Problem | The campaign inspiration came from the discovery that Jonathan Warburton (a fifth generation family member) receives a huge volume of personal correspondence from the public every week about his bakery products. Who’d have thought people felt so passionately about crumpets? |
Media Type | Television |
Length | |
Production Company | Velocity Films |
Post Production | MPC LDN |
Creative Director | Billy Faithfull |
Creative Team | Naz Nazli |
Creative Team | Rob Welch |
Agency Producer | Jack Bayley |
Media Agency | Mindshare |
Director | Anton Visser |
Production Company Producer | Zayd Halim |
Director of Photography (DOP) | Peter Titchauser |
Editor | Antony Lee Martin |
Editor | Simon Wilcox |
Sound | Munzie Thind |
Post Production | Deliverance Post Production |
Music | Jonathan Goldstein |