Terence Neale
Director at Humanoid
Cape Town, South Africa
Campaign Ama Visitors (2010)
Advertiser Nando's
Brand Nando's South Africa
Date of First Broadcast/Publication
Story This Campaign - flighted around the time of the 2010 Soccer World Cup - pokes fun at the misconceptions that potential tourists have about South Africa. 
Philosophy Implore South Africans to give the foreigners what they expect when they arrive by proving all of their misconceptions right and giving ‘Only i-best to ama-visitors” (a campaign line that mixed a local language – Zulu – with English to create a humorous, locally relevant call to action). 
Problem Nando’s, a Peri-Peri chicken restaurant, wasn’t an official sponsor of the 2010 FIFA World Cup. We needed to find a way to shine over this period and become a “local” spot for both tourists and South Africans alike. We were not only tasked with breaking through the clutter, but also increasing the customer count by 18%. 
Result The advertising campaign assisted in doubling the meals sold. The promotional meal contributed 6% to overall sales for that period.
Nando’s market share of the Fast Food industry increased from 15.6% before March to 16.2% in July 2010. 
Media Type Newspaper
Executive Creative Director
Art Director
Agency Producer
Production Company

People related to this work

Related Ads


Create a free Talent profile and become a member of AdForum

Get Started