|Agency||Black River FC|
|Campaign||Ama Visitors (2010)|
|Brand||Nando's South Africa|
|Date of First Broadcast/Publication|
|Story||This Campaign - flighted around the time of the 2010 Soccer World Cup - pokes fun at the misconceptions that potential tourists have about South Africa.|
|Philosophy||Implore South Africans to give the foreigners what they expect when they arrive by proving all of their misconceptions right and giving ‘Only i-best to ama-visitors” (a campaign line that mixed a local language – Zulu – with English to create a humorous, locally relevant call to action).|
|Problem||Nando’s, a Peri-Peri chicken restaurant, wasn’t an official sponsor of the 2010 FIFA World Cup. We needed to find a way to shine over this period and become a “local” spot for both tourists and South Africans alike. We were not only tasked with breaking through the clutter, but also increasing the customer count by 18%.|
|Result|| The advertising campaign assisted in doubling the meals sold. The promotional meal contributed 6% to overall sales for that period.|
Nando’s market share of the Fast Food industry increased from 15.6% before March to 16.2% in July 2010.
|Executive Creative Director||Ahmed Tilly|
|Art Director||Meryke Naude|
|Agency Producer||Henri Smit|
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