| Title | Goodbye |
| Agency | Saatchi & Saatchi Brandsrock |
| Campaign | Goodbye |
| Advertiser | Momentum Insurance |
| Brand | Momentum |
| Date of First Broadcast/Publication | 2015 / 11 |
| Business Sector | Insurance |
| Story | Using expressive music as a counterpoint to the reactions of the characters, a slow motion technique is used to capture the specific details of each expression. The casting of the characters was vital, as the melodramatic acting technique is what carries this cleverly crafted and endearing commercial.Each image captured lingers on screen just long enough to allow the music to make it’s point, allowing this sharp and very funny concept to come to life. Erik's unmistakeable craftsmanship undoubtedly creates beautiful visuals, reflecting the forward-thinking nature and proficiency of Momentum as a brand. |
| Media Type | Television |
| Length | |
| Market | South Africa |
| Production Company | Bouffant |
| Executive Creative Director | Jonathan Beggs |
| Creative Director | Carla le Roux |
| Agency Producer | Leigh-Ann Harris |
| Production Company Producer | Jo Barber |
| Executive Producer | Peter Carr |
| Director of Photography (DOP) | Willie Nel |
| Production Art Director | Julie Bonnet |
| Editor | Kobus Loots |
| Editing Company | Upstairs |
| Post Production | Sinister Studios |
| Director | Erik van wyk |
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