Title | #BraveEnough |
Agency | FoxP2 |
Campaign | The Brave Float |
Advertiser | We The Brave |
Brand | Elton John Foundation |
Date of First Broadcast/Publication | 2016 / 3 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | We The Brave is a new sexual health initiative aimed at men who have sex with men. We needed to stand out at Africa’s biggest LGBT event, Cape Town Pride. So we came out in all our glory with a tweet-activated float designed for maximum exposure |
Media Type | Digital |
Length | |
Executive Creative Director | Justin Gomes |
Creative Director | Michael Lees-Rolfe |
Art Director | Ryan Barkhuizen |
Copywriter | Alex Goldberg |