| Title | Hopelessness |
| Agency | Ogilvy Hong Kong |
| Campaign | Depression |
| Advertiser | The Samaritans |
| Brand | The Samaritans |
| Date of First Broadcast/Publication | 2017 / 6 |
| Business Sector | Public Safety, Health & Hygiene |
| Media Type | |
| Chief Creative Officer | Reed Collins |
| Creative Director | Sarah-Leith Izzard |
| Creative Director | Mike Pearson |
| Art Director | Stratos Efstathiou |
| Copywriter | Kai Fung Chan |
| Copywriter | Amy Thompson |
| Junior Art Director | Vivian Lam |
| Illustrator | Jordan Metcalf |
| Illustrator | Handsome Frank Ltd |
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