Footlocker Kids - "Swap"

BBDO New York

BBDO New York New York, United States

11496

Title	Swap
Agency	BBDO New York
Campaign	Swap
Advertiser	Footlocker
Brand	Footlocker Kids
Date of First Broadcast/Publication	2016 / 8
Business Sector	Sneakers / Athletic Footwear
Story	Newly crowned NBA Champion Kyrie Irving has linked up with Kids Foot Locker for their latest commercial titled “Swap.” In the 30 second commercial, Kyrie Irving meets one of his young fans and he offers him a unique opportunity, to experience life in his shoes by suggesting they face swap on his phone. The unexpected happens as Kyrie and the young boy switch bodies. Kyrie Irving then regrets what he did, but before he’s able to swap back the boy breaks the phone, leaving them both permanently swapped.
Media Type	Television
Length	31 seconds
Production Company	O Positive
Chief Creative Officer	David Lubars
Chief Creative Officer	Greg Hahn
Creative Director	Dan Kenneally
Creative Director	Ryan Raab
Creative Director	Randie Swanberg
Director	Kenny Herzog
Agency Producer	Anthony Curti
Agency Producer	Gillian Burkley
Producer	Ralph Laucella
Producer	Marc Grill
Producer	Ken Licata
Producer	Biz Lynskey
Producer	Gina Pagano
Producer	Ali Corsie
Producer	Rochelle Brown
Digital Artist	Tim Masick
Digital Artist	Jared Pollack
Editor	Ian Mackenzie
Executive Creative Director	Chris Beresford-Hill
Executive Creative Director	Dan Lucey
Music & Sound Design	Tom Jucarone