| Title | Dominoes |
| Agency | Wieden + Kennedy |
| Campaign | Anyone's Race - ESPN |
| Advertiser | ESPN, Inc. |
| Brand | ESPN |
| Posted | February 2010 |
| Product | NASCAR Nationwide Series |
| Business Sector | Sports Teams, Sports Events |
| Tagline | It's Anyone's Race |
| Story | Using the tagline ITS ANYONES RACE, we tell the story of a driver who manages to sneak his way to the front of the pack when a fight for the lead turns into a massive pile-up. Through a combination of CGI animation and cutting edge facial capture technology, we were able to create a hyper-real environment containing expressive human characters. With the hard driving soundtrack of Metallicas Master of Puppets, Dominoes captures the intensity of NASCAR and showcases the fine line between winning and losing. |
| Media Type | Television |
| Length | |
| Market | United States |
| Creative Director | Stuart Jennings |
| Copywriter | Luke Behr |
| Copywriter | Heather Larimer |
| Art Director | Cyrus Coulter |
| Production Company | Zoic Studios |
| Agency Producer | Dan Blaney |
| Editing Company | Zoic Studios |
| Editor | Dmitri Gueer |
| Director | Loni Peristere |
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