Simon Coles
Team Director at BBH
London, United Kingdom
TitleGrip
Agency
Campaign Quattro Hands - Audi
Advertiser Audi
Brand Audi
Date of First Broadcast/Publication 2008 / 9
Product Quattro
Business Sector Cars
Tagline Independent grip. Intelligently applied
Story The television film features a beautifully-shot series of hands gripping different items, highlighting the independent knowledge that hands need to maintain control. The simple imagery and a voice-over perfectly communicate the benefits of quattro.
Philosophy It uses the strapline ‘Independent grip, Intelligently applied’ and cleverly equates quattro's reactive road-handling ability with the human hand.
Media Type Television
Length
Market United Kingdom
Production Company
Post Production
Editing Company
Advertising Manager
Creative Director
Creative Director
Creative Team
Creative Team
Account Planner
Account Manager
Agency Producer
Producer
Director
Editor
Music

People related to this work

Related Ads

Trending

Create a free Talent profile and become a member of AdForum

Get Started