Tim Crean
VFX Creative Director at BBDO New York
New York, United States
TitleTRUBLEND MATTE MADE
Agency
Campaign TRUBLEND MATTE MADE
Advertiser Covergirl Cosmetics
Brand Covergirl
Date of First Broadcast/Publication
Business Sector Cosmetics, Beauty Products & Perfumes
Philosophy For too long, multicultural women and their skin weren’t catered for in the makeup world, especially when it came to foundation. So COVERGIRL listened and created TRUBLEND MATTE MADE: a foundation made for the unique needs of multicultural skin, in 40 beautiful shades.

COVERGIRL created TRUBLEND MATTE MADE, but can’t take the credit. The credit goes to the infinite women who spoke up and voiced their skins’ unique needs. So COVERGIRL thanked them in this commercial--with the help of Droga5 NY and director Kim Gehrig of production house Somesuch.

The spot, which ends with a lengthy list of the “infinite” number of women who reached out to COVERGIRL, shows this diverse mix of females--from woman to woman to woman. And it culminates in a final dramatic stairwell shot that brings all the women together as one. Appearing on TV as a :15 and online as a longer cut, it’s an authentic yet elevated glimpse of the women who inspired TRUBLEND MATTE MADE as they go about their everyday lives.
Media Type Television
Length
Post Production
Creative Chairman
Executive Creative Director
Associate Creative Director
Art Director
Copywriter
Art Director
Design Director
Designer
co-directors of film production
co-directors of film production
Executive Producer
Associate Producer
Music Supervisor
Producer
Production
Director
Executive Producer
Producer
DP
Editorial
Editor
Executive Producer
Producer
Assistant Editor
Executive Producer
Producer
Creative Director
lead Flame artist
Flame Team
Flame Team
Flame Team
Flame Team
Flame Team
Flame Team
Flame Team
Colorist
Color Producer
Production Assistant
Production Assistant
Post Production
Executive Producer
Motion Graphics Designer
Post Producer
Retoucher
Music
Song
Sound Design
Creative Director
Executive Producer
Producer
Sound Designer
Audio Post
Mixer
Mixer
Producer

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