Nina Orezzoli
Creative Director at ICF Next
Minneapolis, United States
TitleSlacker
Agency
Campaign Print-N-PLAY - MN State Lottery
Advertiser Minnesota State Lottery
Brand Minnesota State Lottery
PostedOctober 2008
Product Print-N-PLAY
Business Sector Lottery & Gambling
Tagline Make The Excitement Last Longer
Story The 30-second spots attract attention to the excitement of the new Print-N-Play game by taking a light-hearted look at game players as they experience the thrill of winning. Viewers see three different characters express their jubilant emotions in super slow motion, while a classical music score, reminiscent of triumphant film scores from the likes of Rocky and Chariots of Fire, builds on the excitement in an overly dramatic way.
Philosophy "Our goal is to design games that our customers really want to play," said John Mellein, director for marketing, Minnesota State Lottery. "Our campaigns always do a great job of building awareness and stimulating trial for our new games."
Result The commercials were filmed with a camera that is most often used for television sports coverage. Since the camera shoots 1,500 frames per second, the spots are actually about a second long, but shown in super slow motion for affect.


The tagline "Make The Excitement Last Longer" drives home the message.
Media Type Television
Length
Market United States
Colorist
Media Director
Colorist
Sound Design Company
Music
Animation
Editor
Line Producer
Director
Director of Photography (DOP)
Copywriter
Production Company Drive Thru
Assistant Agency Producer
Agency Producer
Art Director
Group Creative Director
Online Finish Editor

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