| Title | Church |
| Agency | Fitzco |
| Campaign | Long Story Short |
| Advertiser | The Quikrete Company |
| Brand | Quikrete Concrete |
| Date of First Broadcast/Publication | 2015 |
| Business Sector | Household Products & Maintenance |
| Result | Concrete takes forever to dry. But not Quikrete. Quikrete dries fast, end of story. To dramatize that product benefit, we created “Long Story Short” – a campaign of super quick 10-second radio spots that imagine other traditionally long stories happening as quickly as Quikrete. |
| Media Type | Radio |
| Length | |
| Chief Creative Officer | Noel Cottrell |
| Group Creative Director | Mitch Bennett |
| Group Creative Director | Wes Whitener |
| Copywriter | Mitch Bennett |
| Copywriter | Josh Shelton |
| Copywriter | Matt Shoemake |
| Sound Design Company | Acoustech Music Productions |
| Executive Agency Producer | Christine Sigety |
| Audio Engineer | Gopal Swamy |
More Work
SEE ALLShare a Coke 1,000 Name Celebration
- BRAND:
- 46664/Coca-Cola
- AGENCY:
- Fitzco
Art Student
- BRAND:
- Quikrete Concrete
- AGENCY:
- Fitzco
Baby
- BRAND:
- Quikrete Concrete
- AGENCY:
- Fitzco