Title | Caesar |
Agency | Fitzco |
Campaign | Long Story Short |
Advertiser | The Quikrete Company |
Brand | Quikrete Concrete |
Date of First Broadcast/Publication | 2015 |
Business Sector | Household Products & Maintenance |
Result | Concrete takes forever to dry. But not Quikrete. Quikrete dries fast, end of story. To dramatize that product benefit, we created “Long Story Short” – a campaign of super quick 10-second radio spots that imagine other traditionally long stories happening as quickly as Quikrete. |
Media Type | Radio |
Length | |
Chief Creative Officer | Noel Cottrell |
Group Creative Director | Mitch Bennett |
Group Creative Director | Wes Whitener |
Copywriter | Mitch Bennett |
Copywriter | Josh Shelton |
Copywriter | Matt Shoemake |
Sound Design Company | Acoustech Music Productions |
Executive Agency Producer | Christine Sigety |
Audio Engineer | Gopal Swamy |