Mitch Bennett
Chief Creative Officer at Luckie
Atlanta, United States
TitleOctopus!
Agency
Campaign Octopus!
Advertiser Unscrew America
Brand Unscrew America
PostedOctober 2008
Business Sector Institutional/Public Interest/Non-Profit Org.
Tagline unscrewamerica.org
Story GSD&M Idea City and producer Lesley Chilcott this week released the TV spot for the Unscrew America campaign which seeks to inform young Americans that changing a light bulb to a CFL or LED is the easiest way to help the earth. The spot features actress Elizabeth Banks who plays a leading role in the upcoming film "Zack and Mimi Make a Porno" with Seth Rogen and stars as Laura Bush in Oliver Stone's "W."film.
Result Print ads and the website will accompany the TV spot and all will run nationally through 2009.
Media Type Television
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Actor / Celebrity
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Executive Producer
Executive Producer
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Sound Design Company
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Design Company
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