Amanda Cox
Executive Agency Producer at Goodby Silverstein & Partners
San Francisco, United States
TitleHotel 626 - Phone Fright
Agency
Campaign Hotel 626 - Phone Fright
Advertiser PepsiCo Inc.
Brand Doritos
PostedOctober 2008
Business Sector Potato Chips, Crisps & Crackers
Story With Halloween looming, Goodby has unveiled a new horror-themed campaign for Doritos promoting the re-launch of the chips brand's Taco and Four Cheese flavors. The site, dubbed "Hotel 626", is only open from 6pm to 6am EST and gives visitors the chance to take on scary challenges in 13 different rooms.
Philosophy Hotel 626 features a morgue, a dark room and other claustrophobic confines, giving visitors 3D views in darkness, brooding sound design and cell phone directions that lets one react in real-time to the action on the screen. A microphone and a webcam are highly recommended to experience the whole site.
Media Type Web Film
Length
More Information www.hotel626.com
Group Creative Director
Group Creative Director
Art Director
Executive Agency Producer
Agency Producer
Interactive Director
Sound Production
Sound Design Company
Music
Production Company
Editing Company
Flash Development
Associate Creative Director
Associate Creative Director
Special Effects / VFX
Art Director
Copywriter
Creative Consultant

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