Noah Harris
Director at Ruffian
London, United Kingdom
TitleThe Process
Agency
Campaign Big Bang
Advertiser Dole Fresh Fruit Europe
Brand Dole Fresh Fruit Europe
Date of First Broadcast/Publication 2017 / 4
Business Sector Fresh Vegetables, Fruits
Philosophy 101 has produced new TV, print and digital out of home advertising to support the launch of Dole’s new frozen fruit range.
Dole is launching into the frozen fruit category in direct response to consumer needs and the burgeoning smoothie-making trends. The work is Dole’s first UK advertising campaign and strives to highlight the simplicity, naturalness and convenience of Dole’s products.
For the print and digital OOH work, real fruit was blown-up using dynamite with the explosions captured and being shown behind bold fruit-centric headlines.
In TV we see the epic journey that fruit makes from field to glass – recreating everything from the ‘Big Bang’ to the evolution of life…right through to smoothie ingredients being ready for use. Including, of course, the crucial step that Dole takes to freeze fruit at the peak of its ripeness. 
Media Type Television & Cinema
Length
Executive Creative Director
Executive Creative Director
Creative Director
Producer
Producer
Account Director
Account Manager
Planner
Production Company
Director
Executive Producer
Producer
Post Production Producer
Director of Photography

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