| Title | Innovate or Die Contest |
| Agency | Goodby Silverstein & Partners |
| Campaign | Innovate or Die Contest |
| Advertiser | Specialized Bicycle Components, Inc. |
| Brand | Specialized |
| Date of First Broadcast/Publication | 2008 / 1 |
| Product | Innovate or Die Pedal-Powered Machine Contest |
| Business Sector | Leisure & Sport Equipment |
| Story | Google, Specialized Bicycles, and Goodby, Silverstein & PartnersBay Area companies that share a passion for innovation, technology and the environmentare excited to announce the winner of the Innovate or Die Pedal-Powered Machine Contest. The contest challenged participants to create a pedal-powered solution for offsetting climate change. When it comes to efficient energy use, the bicycle leaves all other modes of transport in the dust; for the same effort required to walk three miles, a person can easily travel 15 miles by bike. |
| Philosophy | "Aquaduct" was the brainchild of five California-based design students who wanted to address the 1.1 billion people in the world who don't have access to clean drinking water. The pedal-powered machine successfully transports and filters water without burning fossil fuels or wood, which contributes to a reduction in CO2 emissions. To see the winner and five runners-up, go to www.innovate-or-die.com. |
| Media Type | Poster |
| Media Rep. | Carmella Petitt |
| Media Rep. | Sunny Gettinger |
| Media Director | Christine O'Donnell |
| Account Manager | Ashley Weber |
| Account Manager | Zoe Kretzschmar |
| Copywriter | Nick Prout |
| Art Director | Frank Aldorf |
| Broadcast Producer | Timothy Plain |
| Interactive Producer | Jonathan Percy |
| Art Director | Wyeth Koppenhaver |
| Creative Director | Rich Silverstein |
| Animation | Colin Trenter |
| 3D Animator/Compositer | Colin Trenter |
| Graphics Producer | Alison Plansky |
| Creative Director | Randy Stowell |
| Production Company | KNI |
| Interactive Producer | Erin Dahlbeck |