Lyle Cole
Actor / Celebrity at RKCR/Y&R
London, United Kingdom
TitleHome Movie
Agency
Campaign Home Movie
Advertiser Marks & Spencer
Brand M&S
Date of First Broadcast/Publication 2008 / 11
Business Sector Department Stores, Supermarkets
Philosophy (original language) One of the great traditions of Christmas is the home movie. People love to make them and then share them with family and friends. This commercial is our Christmas home movie that we’re going to share with the nation.


The commercial shows the M & S girls and their friends (Take That) filming themselves in the run-up to Christmas and over the big day itself. Sometimes they seem aware of the camera, sometimes they don’t.


Set in warm, intimate and homely surroundings we see the friends celebrating the kind of Christmas we all dream of, enjoying many magical moments that make this time of year so special.
Problem (original language) To announce to the nation’s women that the M&S’ Winter Collection has arrived and to wish all M&S customers a Merry Christmas!
Media Type Television
Length
Market United Kingdom
Soundtrack Winter Wonderland
Production Company
Editor
Post Production
Audio Post Production
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Creative Partner
Creative Partner
Executive Creative Director
Account Director
Agency Producer
Assistant Agency Producer
Account Planner
Director
Producer
Editor
Post Production

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