|Title||Mansion (Mario Ending)|
|Campaign||London 2012 Olympic Games|
|Brand||Mario & Sonic at the London 2012 Olympic Games|
|Business Sector||Video Games/Consoles|
|Philosophy||As excitement is beginning to build around the Summer Olympic Games in London, Sega is delivering a special treat for fans and with the release of "Mario and Sonic at the London 2012 Olympic Games" for Nintendo 3DS. Sega tapped Duncan/Channon to create television spots announcing the new games and celebrating a wide range of Olympic events that fans can enjoy with Mario, Sonic and many other colorful characters from both franchises. The spot pays homage to the host country, while playfully positioning the new game as a must-have title for family fun. The work infuses humor designed to appeal to the younger generation of fans, while bringing in a few special treats especially for the die-hard Mario & Sonic fans from decades past. The spot can be seen on TV in the US, Canada and Latin America and will appear online in Europe.|
|Executive Creative Director||Parker Channon|
|Creative Director||Anne Elisco-Lemme|
|Art Director||Michele Jaret|
|Executive Agency Producer||Christine Gomez|
|Agency Producer||Karena Dacker|
|Account Director||Artem Peplov|
|Account Executive||Christian Lee|
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