| Title | Joy |
| Agency | Translation |
| Campaign | This is Why We Play |
| Advertiser | National Basketball Association |
| Brand | NBA |
| Date of First Broadcast/Publication | 2015 / 10 |
| Business Sector | Sports Teams, Sports Events |
| Media Type | Television |
| Length | |
| Editor | Frank Snider |
| Chief Creative Officer | John Norman |
| Executive Producer | Eve Kornblum |
| Executive Creative Director | Betsy Decker |
| Creative Director | Matthew McFerrin |
| Art Director | Matthew McFerrin |
| Executive Producer | Gloria Pitagorsky |
| Creative Director | Armando Samuels |
| Copywriter | Armando Samuels |
| Post Production | Lisa Barnable |
| Chief Strategy Officer | John Greene |
| Production Company Producer | Sasha Awan |
| Editing Company | Rock Paper Scissors |
| Sound | Heard City |
More Work
SEE ALLHands
- BRAND:
- NBA
- AGENCY:
- Translation
This Is Why We Play (Anthem)
- BRAND:
- NBA
- AGENCY:
- Translation
Paul Pierce
- BRAND:
- NBA
- AGENCY:
- Translation
James Harden
- BRAND:
- NBA
- AGENCY:
- Translation
Stephen Curry
- BRAND:
- NBA
- AGENCY:
- Translation
Kyle Lowry
- BRAND:
- NBA
- AGENCY:
- Translation
Dwyane Wade
- BRAND:
- NBA
- AGENCY:
- Translation
Al Horford
- BRAND:
- NBA
- AGENCY:
- Translation
Russell Westbrook
- BRAND:
- NBA
- AGENCY:
- Translation