| Title | Coal |
| Agency | Agência Um |
| Campaign | Child labor |
| Advertiser | Ministério Público do Trabalho |
| Brand | Ministério Público do Trabalho |
| Posted | October 2016 |
| Business Sector | Disease Awareness, Support Groups & Associations |
| Tagline | Child labor. If you don't speak up, it doesn't stop. |
| Story | In Brazil, millions of children are employed in menial, labour intensive jobs. They work at construction sites and factories. They sweep homes and streets. They work long hours. Often for very little money. They do not get the chance to run around, play, go to school or hang out with friends. They spend their days working and they don’t have things to play with. Unfortunately they spend their whole time with tools like hammers and pliers. The client wanted to help the children by giving them what every child deserves: a future. MPT asked us to help in creating a cost effective communication to solve the issue. |
| Media Type | |
| Creative Director | Lenilson Lima |
| Copywriter | Rafael Paulino |
| Retoucher | Ricardo Moreira |
| Copywriter | Rafael Oliveira |
| Photographer | Cival Jr. |
| Art Director | Eugênio Lima |
| Account Manager | Ludmila Canto |
| Art Director | Alisson Carvalho |
| Copywriter | Cynthia Carvalho |
| Illustrator | Flávio Jatobá |
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