|Title||Citizen of Light|
|Campaign||Citizen of Light|
|Advertiser||Citizen Watch Company|
|Story||The spot is developed to brand the watchmaker through their technology "Eco-drive". This technology enables the watch to energize from not just solar power but any light from as little as "5 lux", which is just as bright as a lightning bug. The challenge was, how can we symbolize the technology when people will have no idea how little "5 lux" is from the number.|
|Media Type||Television & Cinema|
|Creative Director||Yasumichi Oka|
|Agency Producer||Runako Satoh|
|Production Manager||Noriko Hoshino|
|Director of Photography (DOP)||Bishin Jumonji|
|Media Rep.||Daiko Advertising Inc.|
Following stints some of London’s most creative advertising agenc...
Justin Graduated from Goldsmiths College in 1989 with a degree in...
Greg began his career as a writer in Los Angeles before moving on...
What does Creating Work People Care about mean to you? I really...
Gilles Fichteberg a commencé sa carrière en tant que directeur ar...
I am a highly motivated marketing communications specialist with...