|Title||Citizen of Light|
|Campaign||Citizen of Light|
|Advertiser||Citizen Watch Company|
|Story||The spot is developed to brand the watchmaker through their technology "Eco-drive". This technology enables the watch to energize from not just solar power but any light from as little as "5 lux", which is just as bright as a lightning bug. The challenge was, how can we symbolize the technology when people will have no idea how little "5 lux" is from the number.|
|Media Type||Television & Cinema|
|Creative Director||Yasumichi Oka|
|Agency Producer||Runako Satoh|
|Production Manager||Noriko Hoshino|
|Director of Photography (DOP)||Bishin Jumonji|
|Media Rep.||Daiko Advertising Inc.|
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