| Title | Home Mother Joana |
| Title (original language) | Home Mãe Joana |
| Agency | Agência Tudo |
| Campaign | Home Mother Joana |
| Advertiser | Alpina |
| Brand | Yahoo! |
| Posted | December 2008 |
| Product | Yahoo! Brasil |
| Business Sector | Internet Sites (Excluding ISPs) / Apps. |
| Tagline | IT CAN CALL HOME OF MOTHER JOANA |
| Tagline (original language) | PODE CHAMAR DE HOME DA MãE JOANA |
| Story | Image shows an artist scribbling on a standard Yahoo! page the text: "It can call home of the mother joana." |
| Story (original language) | Imagem mostra um criativo rabiscando em cima da página padrão do yahoo! Texto: "Pode chamar de home da mãe joana" - Encha o saco do seu mídia. Anuncie no Yahoo! Assinatura: liberdade para as grandes idéias |
| Philosophy | The agency decided to work on the idea that the website makes possible that the advertiser can use practically any digital format and interacts with the website's structure standard. The tagline appears: freedom for the great ideas. |
| Philosophy (original language) | A Agência Tudo resolveu trabalhar em cima do diferencial do portal, que possibilita que o anunciante utilize praticamente qualquer formato digital e interaja com a estrutura padrão do portal. Surgiu a linha criativa: liberdade para as grandes idéias. |
| Problem | Yahoo! needed to get the attention of the advertisers for its website. |
| Problem (original language) | O Yahoo! precisava chamar a atenção dos anunciantes para o seu portal. |
| Media Type | Magazine |
| Creative Director | Cleber Paradela |
| Art Director | Nina Lucato |
| Art Director | Tiago Villas-Boas |
| Editor | Cleber Paradela |
More Work
SEE ALLSecond Episode
- BRAND:
- Yahoo!
- AGENCY:
- Agencia Tudo
First Episode
- BRAND:
- Yahoo!
- AGENCY:
- Agencia Tudo