|Agency||Happiness Brussels, an FCB Alliance|
|Business Sector||Animal Rights/Safety/Adoption|
|Story||Panthera, the global wild cat conservation organization, and Happiness, a communications agency based in Brussels, have debuted "Tiger Royalty," an innovative cause marketing program that enables brands to support wild tiger conservation through the sale of their tiger-inspired products. Happiness conceived Tiger Royalty as an "artistic rights fee for tigers." The program is built on the notion that tigers--whose power and mystique inspire some of the world's best-known brands, and thousands of consumer products from diapers to sneakers to handbags--should benefit from the perpetual demand for items bearing their iconic image.|
|Media Type||Television & Cinema|
|Strategic Director||Karen Corrigan|
|CEO Happiness Saigon||Alan Cerutti|
|Creative Director||André Mota|
|Chief Innovation||Kris Hoet|
|Account Director||Pascal Kemajou|
|Graphic Designer||Anna Touvron|
|Web Development||Bliss Interactive|
|Film Production Company||Moxy|
|Agency Producer||Bart Vande Maele|
|Account Management Happiness Saigon||Livia Lancelot|
|Account Management Happiness Saigon||Nejwa Jacobs|
|Creative Director||Pieter Claeys|
|Creative Director||Niek Eijsbouts|
|Creative Director||Philippe Fass|
|Creative Director||Geoffrey Hantson|
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