Fernando Barbella

Fernando Barbella

Global Creative Director at J. Walter Thompson
London, United Kingdom, United Kingdom

My Latest Work

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Summary

Fernando Barbella, a multi-disciplined award winning Creative Director, with digital DNA and 20 years of experience in fully integrated advertising.

He has worked in Argentina, Chile, Spain and the UK at Ogilvy, BBDO, DDB and JWT, on local, regional and global projects on a diverse range of clients including the likes of Nike, Audi, KitKat, Pepsi, Volkswagen, SEAT, Microsoft, Gatorade, Brahma Beer, Doritos, Dove, Coca-Cola and American Express.

His work has been recognised at the London International Awards, Eurobest, New York Festivals, The One Show, Yahoo! Big Idea Chair, Effie Awards, Webby Awards, the FWAs, Deustche Welle Best of Blogs and AdAge’s "Book of Tens”, among others.

He’s passionate about anything that can help to build a bridge and a bond between a brand and a user. With a deep knowledge of how technology can transform communications, but at the same time with the talent and humanity to harness this to ideas which move people, no matter the shape of those ideas.

He’s a member of Creative Social and the IADAS (International Academy of Digital Arts). He gave lectures about creativity and digital media in USA, Canada, Spain, Brazil, Argentina, Chile, Guatemala, Mexico, Panama, Paraguay, Venezuela, Ecuador and Uruguay.

Positions

Global Creative Director
London, United Kingdom
October 2014 - Present (3 years 1 month)
Leading global integrated campaigns for Microsoft Lumia as well as helping the agency to leverage the opportunities of the digital landscape.
Clients:
• Nestle KitKat • Nestle Milkybar • Microsoft Lumia • Andrex • Kleenex • Bob The Builder • Thomas And Friends • Woodland Trust • Qatar Airways
Co Founder / Digital & Innovation Advisor
BAG (Spain)
June 2014 - December 2014 (6 months)
Creative Director and Consultant
Freelance
December 2013 - May 2014 (5 months)
Providing creative and media agencies with creative strategy, ideation and delivery of digital and integrated services/projects/campaigns. I've worked with LOLA (Lowe Latina), BBDO Spain, FCB Chile, UNITED VIRTUALITIES Argentina, ELECTRIC FACTORY Uruguay and BE READY Spain.
Clients:
• Seat Global • Danone • Argentina Tourism • Peugeot • Lay's • FNAC • H&M
Executive Creative Director
Madrid, Spain
June 2011 - December 2013 (2 years 6 months)
Leading both local and global integrated campaigns for Audi as well as helping the agency to leverage the opportunities of the digital landscape with other clients.
Clients:
• Audi Spain • Audi AG • Volkswagen • Schibsted Media Group • Movistar • 08 Beer
Experiential Creative Director
Buenos Aires, Argentina
January 2011 - May 2011 (4 months)
Clients:
• Nike Running • Nike Football • Nike Sportswear • Pepsi • Gatorade • Lay's • Doritos • Cheetos • 7up • Claro mobile • Mercedes-Benz • Head & Shoulders • Supervielle Bank • Paso de los Toros tonic water
Interactive Creative Director
Buenos Aires, Argentina
November 2007 - January 2011 (3 years 2 months)
Leading digital and phygital campaigns mostly for Nike, Pepsico Beverages and Pepsico Foods. The agency became the most awarded in the interactive arena for 3 years in a row.
Clients:
• Nike Running • Nike Football • Nike Sportswear • Pepsi • Gatorade • Lay's • Doritos • Cheetos • 7up • Claro mobile • Mercedes-Benz • Head & Shoulders • Supervielle Bank • Paso de los Toros tonic water
Creative Director
OgilvyInteractive
2000 - 2007 (7 years)
Argentina & Chile
Leading teams and projects both in Argentina and Chile markets.
Clients:
• Coca-Cola • Motorola • Brahma Beer • Nestlé • Hellmann's • Kotex • Huggies

Education

Buenos Aires University

Bachelor of Science (BS)
1993 - 1998 (5 years)

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