Alok Gadkar
Executive Creative Director & General Manager at The Classic Partnership Advertising, Dubai
Dubai, United Arab Emirates
TitleHadaf Mohammed
Agency
Campaign Bidaya Home Finance
Advertiser Bidaya Home Finance
Brand Home Finance
Date of First Broadcast/Publication
Business Sector Insurance
Philosophy Print ad translation: Mohamad had a list drawn up of what he wanted to achieve before he reached the age of 30. And his list was really quite extensive but he was determined to tick them all off. The next big thing on this list was to get his own home because then he would be able to have the freedom to do what he wished. He had a mini theatre, a gaming room in mind. For now, however, he couldn’t as the family home was fully occupied. Motivated by this Mohamad took the first step of flying off from his nest by applying for a home loan. It should be a straightforward process he though. And so he waited and waited to only be told that he didn’t qualify. Not wanting to give up, Mohamad was off to another financier and the result was not very much different and his application was rejected because his monthly salary was very low. Every time he made a move, the journey would take him into a maze with no way out and he would always end up where he began. But Mohamad remains certain that he will find the right way to owning his own house. Bidaya Home Finance Shortens the story
Media Type Print
Executive Creative Director
Creative Director
Creative Director
Associate Creative Director
Copywriter
Account Director
Account Director
Head of Production

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