Alok Gadkar
Executive Creative Director & General Manager at The Classic Partnership Advertising, Dubai
Dubai, United Arab Emirates
TitleZawaj Khalid
Agency
Campaign Bidaya Home Finance
Advertiser Bidaya Home Finance
Brand Home Finance
Date of First Broadcast/Publication
Business Sector Insurance
Philosophy Print ad translation: Khaled was 23 and was about to start a family. Having a place of his own would be a nice way to begin the chapter of his new story. So off to the bank he went chasing a dream, lo and behold, it wasn’t as easy as it seemed. So Khaled took the chance and tried for another. The result, unfortunately was not any better. Being a fighter, he was determined to do the same tomorrow. Who knows, there might be a place with the right things to show. Khaled left early with all the paperwork intact. A straightforward process, with an approval to tag. This was not to be, as a matter of fact, as Khaled was running short on other documents of sorts. Another day gone by with no clear results in sight, Khalid just wondered if this is ever going to be alright. So he starts again with the same optimism in mind. Hopefully this time, the right financier, he’ll find. As we probably know, and it shouldn’t come as a big surprise, Khaled was caught in the same maze with little chance of blue skies. Search and try he may, for that clear direction, he was finding answers not from the best of selection. As the clock ticks for the arrival of a new member, Khaled is left with no options but with the hope that he will find the right way to owning his own house. Bidaya Home Finance Shortens the story
Media Type Print
Executive Creative Director
Creative Director
Creative Director
Associate Creative Director
Copywriter
Account Director
Account Director
Head of Production

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