Yoram Levy
Creative Director at Y&R Israel
Tel Aviv, Israel
Campaign Creating wonder out of basics - Strauss Group
Advertiser Strauss Group Inc.
Brand Strauss
Date of First Broadcast/Publication
Business Sector Food
Story For the sake of the campaign, and working under the concept: "Creating wonder out of basics" we recruited the world famous Artist: Piven. Choosing him for the campaign seemed only natural. A perfect fit as his trademark attribute is his ability to turn the tiniest basic things into real works of art.
Problem Piven created 12 new characters made exclusively from a wide range of Strauss company products and brands. While the TV commercials focus on the creative process and showcase Piven's unique way of working complete with dilemmas and all, the print ads present the 12 lovable characters proving wonder can indeed be created from basics.
Media Type Television
Market Israel
Post Production
Executive Creative Director
Creative Director
Creative Group Head
Art Director
Art Director
Agency Producer

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