|Campaign||Embrace Change (D.C.) - IKEA|
|Business Sector||Retail, Distribution & Restaurants|
|Story||President-elect Obama's notion of change and his commitment to fiscal responsibility match IKEA's philosophy of practical and affordable home furnishings for all. For this reason, IKEA is extending a free offer to the First Family to redesign and furnish any rooms in the White House using IKEA furniture, accessories, and its team of designers.|
|Philosophy||Three lucky winners will receive IKEA gift cards valued at $1,500.|
|Problem||During the week of January 12th, visit the website for a preview of how Change is Coming. Starting on January 16th, site visitors can custom-design a virtual Oval Office and sign up for a chance to win furnishings to bring change to their own oval, square or rectangular offices at home.|
|Result||The "Embrace Change '09" campaign complements the inaugural events in D.C. and the practical, affordable design solutions American families seek for their home.|
|Media Type||Web Site|
|Media Rep.||Louise Thach|
|Executive Producer||Jeremy Rosenberg|
|Application Developer||Mike Gomez|
|Application Developer||Scott Alcid|
|Agency Producer||Sam Helfer|
|Media Rep.||Shaun Leavy|
|Executive Agency Producer||Lauren Ziffer|
|Art Director||Grant Piper|
|Group Creative Director||Nathan Hunt|
|Chief Creative Officer||Heh Assoc|
|Media Director||Vonda LePage|
|Art Director||Anthony Alvarez|
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