Title | Oval Room |
Agency | Deutsch NY |
Campaign | Embrace Change (D.C.) - IKEA |
Advertiser | IKEA |
Brand | IKEA |
Posted | January 2009 |
Business Sector | Retail, Distribution & Restaurants |
Story | IKEA is creating a replica of the Oval Office in the heart of the nation's capital commuter hub, designed with IKEA furniture to allow commuters to experience real change firsthand. |
Philosophy | During the week of January 12th, visit the website for a preview of how Change is Coming. Starting on January 16th, site visitors can custom-design a virtual Oval Office and sign up for a chance to win furnishings to bring change to their own oval, square or rectangular offices at home. |
Problem | President-elect Obama's notion of change and his commitment to fiscal responsibility match IKEA's philosophy of practical and affordable home furnishings for all. |
Result | Three lucky winners will receive IKEA gift cards valued at $1,500. The "Embrace Change '09" campaign complements the inaugural events in D.C. and the practical, affordable design solutions American families seek for their home. |
Media Type | Intranet/Extranet Site |
More Information | embracechange09.com |
Media Rep. | Louise Thach |
Media Rep. | Shaun Leavy |
Media Director | Vonda LePage |
Chief Creative Officer | Heh Assoc |
Group Creative Director | Nathan Hunt |
Copywriter | Nick Bayne |
Art Director | Grant Piper |
Executive Agency Producer | Lauren Ziffer |
Agency Producer | Sam Helfer |
Designer | Joseph Barille |
Programmer | Michael Nicosia |
Application Developer | Scott Alcid |
Application Developer | Mike Gomez |
QA | Carlos Solorzano |
Executive Producer | Jeremy Rosenberg |
Producer | Nili Suhami |
Art Director | Anthony Alvarez |