JBL - "JBL Maroon 5 Hear the Truth"

Doner (Southfield) Southfield, Michigan, United States

5401

Title	JBL Maroon 5 Hear the Truth
Agency	Doner (Southfield)
Campaign	Hear The Truth
Advertiser	Harman
Brand	JBL
Date of First Broadcast/Publication	2011 / 9
Business Sector	Consumer Electronics & Audio-Visual
Tagline	Hear The Truth
Philosophy	"Hear the Truth" is the new integrated campaign platform for JBL, the professional standard in audio for over 60 years. Through it the brand will proclaim its heritage, promote its latest products and challenge listeners to strive for the truest sound experience. The campaign’s launch TV commercial is designed to resonate with JBL’s long-time fans and music lovers, following the band, Maroon 5 as they prepare for a gig and discuss how they found their ‘sound’. Directed by Academy Award winner Barry Levinson, the documentary-style spot is an intimate and honest view of what artists and performers go through to create great music, and demonstrates how JBL is the brand that they trust to bring it all to life.
Media Type	Television
Soundtrack	Never Gonna Leave - Maroon 5
Director	Barry Levinson
Photographer	Eigil Bryld
Copywriter	Rachel Sokolewicz
Art Director	Chris Perry
Executive Creative Director	Murray White
Chief Creative Officer	Rob Strasberg