Sara Cummins
Producer at MJZ
Zurich, Switzerland
TitleMadness
Agency
Campaign McCafé Shops
Advertiser McDonald's
Brand McCafe
Date of First Broadcast/Publication
Business Sector Restaurants & Fast Food
Story Customers experience various forms of trendy coffee madness – including insane prices – at hipster cafés. Finally they realise they just want a big old fashioned cup of decent coffee. So of course they turn to McCafé.
Philosophy McDonald’s is gently lampooning urban hipster coffee culture 
Media Type Television
Length
Creative Director
Creative Director
Art Director
Art Director
Copywriter
Copywriter
Account Director
Account Director
Account Manager
Account Executive
Agency Producer
Director
Production Company Knucklehead
Production Company Producer

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started