Sara Cummins
Producer at MJZ
Zurich, Switzerland
Campaign Great Tastes of The World
Advertiser McDonald's
Brand McDonald's
Date of First Broadcast/Publication
Business Sector Restaurants & Fast Food
Story The film shows a couple being dropped off by a guide in the South African wilderness. “This is the real South Africa,” they are told. “It doesn’t get much more romantic than this…”

But the couple’s smiles turn to nervous glances as the guide lists all the wild animals that are present, before handing the couple some camping gear and driving off. We then get a view of the South African Stack, with its smoky BBQ sauce, bacon, Pepper Jack cheese, hot & spicy mayo in a paprika-topped bun.
Media Type Television
Editing Company
Production Company
Media Agency
Chief Creative Officer
Creative Director
Art Director
Board Account Director
Account Director
Executive Planning Director
Account Planner
Agency Producer
Lighting Director / Lighting
Production Company
Food Artist Manager
Food Producer

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