Sara Cummins
Producer at MJZ
Zurich, Switzerland
TitleClimbers
Agency
Campaign Great Tastes of The World
Advertiser McDonald's
Brand McDonald's
Date of First Broadcast/Publication
Business Sector Restaurants & Fast Food
Story ‘Climbers’ shows a young couple in the Swiss mountains. Their guide introduces the 14,000-foot climb and abseil they will shortly be embarking on, while they listen on anxiously, with the voiceover then turning our attention to the McDonald’s Swiss Stack with Emmental cheese sauce.
Media Type Television
Length
Editing Company
Production Company
Media Agency
Chief Creative Officer
Creative Director
Art Director
Copywriter
Board Account Director
Account Director
Executive Planning Director
Account Planner
Planner
Agency Producer
Director
Producer
Lighting Director / Lighting
Editor
Production Company
Food Artist Manager
Food Producer

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