Fridays For Future - "Our House is on Fire"

FRED & FARID Los Angeles

FRED & FARID Los Angeles Los Angeles , United States

9741

Title	Our House is on Fire
Agency	FRED & FARID Los Angeles
Campaign	Our House is on Fire
Advertiser	Fridays For Future
Brand	Fridays For Future
Date of First Broadcast/Publication	2020 / 4
Business Sector	Environmental & Animal Issues
Story	The spot portrays a family in their morning routine acting as if everything was normal, despite fires burning all around their house. The campaign is inspired by the famous quote from Greta Thunberg, the founder of Fridays For Future. During her speech at the 2019 World Economic Forum in Davos she said : "I want you to act as if our house is on fire. Because it is”. At the same event the following year Greta Thunberg repeated her plea “Our house is still on fire and your inaction is fueling the flames by the hour.”
Media Type	Television
Length	60 seconds
Advertiser's Supervisor	Joe Hobbs
Chief Creative Officer	Fred & Farid
Copywriter	Radouane Guissi
Art Director	Radouane Guissi
Art Director	Chelsea Steiger
Account Supervisor	Jules Chaffiotte
Agency Producer	Amanda Van Caneghem
Production Company	Ways and Means
Executive Producer	Lana Kim
Executive Producer	Jett Steiger
Director of Photography (DOP)	Pat Scola
Production Designer	Robert Fox
Wardrobe Stylist	Laura Francis
Editing Company	Exile Editorial
Editor	Kyle Brown
Sound Designer	Colin Alexander
Mixer	Colin Alexander
Special Effects / VFX	Method Studios
VFX Executive Creative Director	Ben Walsh
Lead Flame Artist	Matt Welch
VFX Executive Producer	Scott Boyajan
VFX SENIOR PRODUCER	Pip Malon