Gonzalo Arévalo
Photography adapter at d4 McCann
San José, Costa Rica
TitlePresident
Agency
Campaign Man´s Beer
Advertiser Rotthammer
Brand Rotthammer
PostedFebruary 2014
Business Sector Beers, Ciders, Lagers
Tagline More women in space, more men drinking beer
Philosophy President - ROTTHAMMER: Our product is a beer for men.The product motto is “Cheers to feminism”, the brand spirit is that the more times women get to do man things, the more chances man have to spend time drinking Rotthammer. The campaign tagline is “More women (doing man things), more man drinking beer”. The campaign is about humor. It tries to be funny and to pull a “ha!”.
Media Type Print
Creative Director
Creative Director
Creative Director
Creative Director
Copywriter
Copywriter
Art Director
Art Director
Art Director
Art Director
Photographer
Illustrator
Illustrator

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