Elan Languages - "Taste the translation"

J. Walter Thompson Amsterdam

J. Walter Thompson Amsterdam Amsterdam, Netherlands

22609

Title	Taste the translation
Agency	J. Walter Thompson Amsterdam
Campaign	Taste the translation
Advertiser	ELan Languages
Brand	Elan Languages
Posted	June 2015
Business Sector	Colleges, Universities & Education Centers
Story	To prove that ELAN offers a better tool than Google, we put both tools to a test. A tasting test. We translated a Japanese recipe, once with ELAN and once with Google Translate. A chef cooked the two translated recipes and we served the different dishes to passersby. The outcome was clear: ELAN translated a far tastier dish than Google Translate. We filmed this test and posted it on social media.
Media Type	Case Study
Length	115 seconds
Creative Director	Maarten Vrouwes
Creative Director	Friso Ludenhoff
Designer	Kyoko Takeshita
Designer	David Navarro
Designer	Ronald Mica
Designer	Güney Soykan
Production Company Producer	Linda Jansen
Production Company Producer	Stephanie Ruitenbeek
Production Company Producer	Producer Post Production
Production Company Producer	Amber Akkermans
Editor	Ruben Labree
Director of Photography (DOP)	Mick Van Dantzig
Editor	Wouter Abbestee
Editor	Chee-Han Wong
Production Company	DPPLR
Sound Design Company	Studio Alfred Klaassen
Sound	Jacco Lenstra
Creative Agency	J. Walter Thompson Amsterdam
Executive Creative Director	Bas Korsten