| Title | Coucha Sutra |
| Agency |
Deutsch
|
| Campaign |
Coucha Sutra
|
| Advertiser |
DirecTV, Inc.
|
| Brand |
DirecTV
|
| Date of First Broadcast/Publication |
2009 / 2
|
| Business Sector | TV/Radio Programs & Stations
|
| Story | What is Coucha Sutra? Consider it Modern Man's Kama Sutra. |
| Philosophy | The Kama Sutra has been revolutionized by DIRECTV to depict the multitude of "positions" assumed in the most sensual and spiritual of places in our time...the couch. |
| Problem | The ancient Indian spiritual text, Kama Sutra, was composed in the 2nd Century AD and famous for its detailed illustrations of human sexual behavior. |
| Result | A provocative new print ad "Coucha Sutra" is set to break in the 2009 Sports Illustrated Swimsuit Edition that will hit stands February 10th. |
| Media Type |
Print
|
| Market | United States |
| Chief Creative Officer |
Eric Hirshberg
|
| Group Creative Director |
Michael Kadin
|
| Production Manager |
Joncea Stemmock
|
| Project Manager |
Connie Godwin
|
| Copywriter |
Howard Hill
|
| Art Director |
Ryan McLaughlin
|
| EVP, Chief Marketing Officer, DirecTV |
Paul Guyardo
|
| SVP, Advertising and PR, DirecTV |
Jon Gieselman
|
| Illustrator |
AMI Creative
|
| Media Director |
Vonda LePage
|
| Media Rep. |
Darris Gringeri
|
